Sophie Zollmann
2 min readFeb 3, 2023

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The mullet is officially back…

The “business in the front, party in the back” hairstyle might not look great on, well, anyone, but it can do wonders for your social media strategy!

Curious? Good!

Here are the 3 main points of the mullet social media strategy:

· Business in the Front

You are a consummate professional, and you’ve got the certifications, degrees, and experience to prove it. You take your job seriously, and you’re damn good at it.

Your social media posts should focus primarily on your expertise and providing valuable information so you can make a great first impression on prospective clients. You want to prove that you’re a reliable, trustworthy expert, but that doesn’t mean you don’t like to have fun…

· Party in the Back

You’ve already proven your abilities and established yourself as an authority in your field, now it’s time to let your inner party animal out!! Okay, maybe not the party animal, but at least the person behind the logo!

Let your audience get to know the REAL you every now and then. Relationships are built on connection, and your clients need to know who you are as a person and what matters to you. Share your favorite hobbies, vacation spots, music, or books. Give them a peek at your whimsical office décor. (Especially if you’ve basically turned it into Hogwarts!)

· Make a Memorable Impression

A mullet leaves a lasting impression (remember Billy Ray Cyrus??), and your social media posts should do the same.

Don’t be afraid to share your whacky side. If you’ve got blue hair, or a funky personal style, show it off!! That sets you apart from your competition, and makes you stick in potential clients’ minds. Your unique, authentic, eye-catching style and personality can be the perfect feed disruptor- that element that captures your audiences’ attention and stops them mid-scroll. Your authenticity is your key to being instantly recognizable and memorable.

The mullet social media strategy is all about making a great impression. You’re proving that you’re a smart, savvy business owner who also knows how to have a great time, and who wouldn’t want to work with someone like that??

For more tips on rocking the mullet, check out this episode of Building Your Empire with SophieZo and don’t forget to subscribe!

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Sophie Zollmann

Bonafide chaos coordinator who uses her organizational wizardry and marketing expertise to create strategies and solutions for next-level business.